Connect targeted shoppers to your products

Equip your product packaging with smart connectivity to transform customer experiences and add immense business value at the point-of-sale and beyond.

What’s included:

NFC technology is readily available in modern smartphones and represents a contactless gateway, turning physical objects into connected digital instances with the lightest of touches.
Instantly digitize your packaging! Incorporate image recognition to connect physical designs with associated content in a 3D format. Easily create experiences with measurable conversion rates with AR Builder.
Add QR codes to your products’ labels. A well accepted marketing tactic today, QR codes are unique programmable printed patterns that immediately forge a bridge from packaging to associated digital advertising content
Your centralized dashboard makes it simple to access ad campaign creation tools, generate unique sets of digital identities for smart goods, and manage connected objects.

First things first

Make your products speak digital

Create your product’s digital identity

Smart Connect enables the creation of millions of unique and compliant digital identities across NFS, AR, QR code formats in a matter of seconds.

Serve out campaigns for connected goods

With Smart Connect, you can define exceptional dynamic experiences that consumers access when they tap on or scan the products.

Test and optimize your conversion rates

Use AB testing to determine the impact of your campaigns, validate your customers' behaviors and refine their experiences for your next campaign.

Pros and Cons of interactivity options

QR Code

A QR code is a barcode and is often associated with a product or a website. A consumer snaps a picture of a QR code with their smartphone which often requires a special app. No the most aesthetically pleasing marketing tool, QR codes cannot be manipulated very much to look “pretty”. They also take up the packaging design real estate. On the bright side, QR is easy to implement, and is a cost-effective way for quick transfer of information. It has been around for a while and is accepted by consumers.

NFC

A convenient and versatile wireless technology, NFC makes it very easy for users to interact at the mere touch or tap of their screen. NFC’s advantage goes beyond [a layer of] packaging - each product is equipped with a unique serial code and is “readable” even after the primary packaging is discarded. This enables continuous communication with the customer (e.g. a jar of facial cream in your bedroom stays ‘connectable’).

Augmented Reality

Augmented Reality (AR) connectivity does not require any alteration to product packaging. It enables you to use your current packaging design, set up campaign by uploading it, watching it go to work It allows shoppers to use smartphones to "see" your product without having to open a sealed box. The sticking point is that customers need to know that packaging is AR-enabled.

‘’Exceed your customer's expectations.
If you do, they'll come back over and over. Give them what they want - and a little more.’’

Author's Name
CMSC Director

Join world's forward-thinking brands using us to connect goods to consumers.

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